Smile, you’ ve got a problem Is a critique on commercials via an interplay of film and object.
Oversaturation of commercials makes us numb to what might be a good story. Smile you’ve got a problem tries to be stylistcly unique without showing the end product. But emphasising the origin of the idea, the struggle, the conception of the idea and to get you invested in the solution.
“What if you relied on sympathie and put emphasis on personal context and ideas for the created product as a commercial.”